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Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts
10 Questions for Fifth Requisite – Exclusive Interview from Denimtherapy.com
Fifthrequisite Jeans & Denim was interviewed by Jackie Racer of Denimtherapy.
1. Let's start from the beginning. How did you know you wanted to be a designer? (OR: What inspired you to get this brand off the ground?)
Fifthrequisite was firstly born, when we were university students in Sydney, Australia. We had felt in love with the denim as we worn the jeans everyday life. We had a thought to make our first denim collection, which it was only one model at that time. Luckily, one of us was born in a garment industry family, so that make us to build it not too difficult.
For our first collection, we only produced in a small amount to our friends and peoples around us and the feedback was great and this led us to continue building our brand.
2. Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
In premium jeans market, each of popular denim brands has their own uniqueness, and style. The customers in this market buy several jeans brands as collectibles. So, we think there is not much competition in the market. We look at other denim brands as our friends rather than rivals.
How differentiate? We can separate strengths of each premium jeans brands into 3 groups which are strength of materials, design, and finishing. To differentiate, we just combine all of these 3 strengths suitably and perfectly to make Fifthrequisite jeans to become fifth desire of human.
3. Do you have any pre-designing rituals? (OR: Does your team have any pre-designing rituals?)
Yes, we did a lot of experiments before we launched each model; e.g. ripping, soaking, washing, wearing, burning and etc.
4. Describe the person who represents your ideal target customer---the customer you have in mind when you're planning a collection.
Ideally, all denim lovers who are really into denim passion care about quality of denim and styles are our target customer. Every single collection we have to consider our target before going to design and produce. Many researches occurred, trend and style are very important for us to be Fifthrequsite.
5. Can you give us hint about what's next for following or upcoming season?
For the upcoming season, we are progressing on the more relaxing style.
6. What would be your dream collaboration? Any plans of that in the future?
Our dream collaborator could be anyone, but what we are really looking for is to run a campaign with someone or any party that could help people stop the war. It is just a disaster how people died, lost their family, scarcity and many more.
7. What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
The most popular model is our classic model "Romeo Midnight Selvage". This model uses fantastic 13.5oz red selvage denim from Japan, which give great fading abrasion and came with Romeo cut the slim straight a perfect cut for everyone.
8. Do you have any favorite/least favorite denim trends right now?
Honestly, we like all denim trends such as regular classic, skinny, loose&narrow, slim and colored.
9. Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Yes, street style gives us a lot of influence, it is always amazing how people mix and match their clothes with different brands and personalize themselves. So we set the style up to be a part of street style and let the street style be a part of us too.
10. How many pairs of denim do You own?
As we were denim collectors before we ran this denim business. We approximately had over 150 for each of us, which was quite a lot but we just never had enough of it. Now we have own over a thousand pairs of denim just to collect.
An Interview with Fifthrequisite from Selvagedenim.ru
Denimdude of Selvagedenim.ru interviewed with Fifthrequisite Jeans.
1. As far as I know, you began your offline sales in Halfsleeve, Sydney. Why Australia?
Because Fifthrequisite jeans was firstly born in Australia, we produced the jeans in very limited quantity especially for our own group while we were living in Sydney. Later on the market has expanded so we decided to build it as a brand and stared to sell worldwide.
2. What denim you use when you sew your jeans? What buttons, rivets, leather?
The first collection, we used the 100% cotton 13.5 oz Red Selvage Denim for our Romeo Midnight Selvage and 10.5oz Japanese dry denim 98% cotton 2% elastane in Giselle Grass Green Indigo. Both of them are from Osaka, Japan.
We use Orichalcum metal (Gold Copper), which it was the metal that used to make weapon in Greek and Roman era to make our buttons.
The leather patch is 100% genuine cow skin coated, which will change color by living ages.
"We tried to find the best and suitable materials to build our jeans"
3. Do you really wash your denim in that German washing machines?
Yes, we are in the progress of making the new washed vintage collection.
4. Can you reveal the name of your designer? I want to know where he or she came from, his previous job, what did inspired him to make Fifthrequisite jeans?
Fifthrequisite was firstly born from love and strong passion about denim by 2 denim lovers, who were born in garment industry family and fashion design. Both of them wanted to create a pair of jeans that can become a pair of life, which is the fifth need beside Eat Drink Sleep & Sex.
5. Who was the genius, who invented that glove?
Actually, it is not a new invention because it is one of our processes to create jeans, but we just want to share the new experience to every denim lovers. We will show them something more interesting soon.
6. Do you have your own "world seizure plan"?
We are planning to have more offline stores in main fashion cities in the future. We are currently contacting with some countries such as Japan, Singapore and USA.
7. Your site has "press" section. If you read all the things about your brand, can you judge them - what people think of your products? Do they compare you with someone else? Is it possible that third-party opinion could influence your philosophy or technology?
We will take all the mistakes and opinions from our customers and all third parties to improve our products in future and stay true to our concept Eat Drink Sleep Sex FIF.
8. You have only two items in your pricing? Could it be more?
Now we are working on our next collection with the new fabric and style. Our aim is not to launch too many products to control our best quality.
www.fifthrequisite.com
Wear No Defect
Fifthrequisite jeans, we concert that quality of the jeans are best for denim maniac.
We care best on our quality of denim and handcraft, with any flaws of fabrics & stitches we must not use them!
Superior Finishing of FIFTHREQUISITE
Fifthrequisite was delicately made by great denim artisans with the combination of modern and traditional garment manufactures to achieve premium quality.
The finishing was made carefully, concentrating on detail such as adding bar-tack about 27 tacks all around the jeans, using chain stitch machines to create durability in order for them to last longer, controlling the same sewing space between stitches, and cautiously quality control checking the jeans before packaging.
For these reasons, the production time is much longer and the cost is over 5 times higher than the normal rate in the market.
Superior Materials of FIFTHREQUISITE
Fifthrequisite jeans uses premium denim and suitable materials from Top-rank suppliers around the world to build our jeans.
www.facebook.com/fifthrequisite
Superior Design of FIFTHREQUISITE
Each model of Fifthrequisite jeans have their own special characteristics which have been designed by professional designers and have been made by great denim artisans. The designs were concentrated on fashion, styles, and also human body structure.
Also, FIF design team took considerate care on even the small details of the jeans such as the creative signatures which are hidden well on each pair of jeans. The style of the Fifthrequisite jeans is called Neo-Vintage style.
www.fifthrequisite.com
www.facebook.com/fifthrequisite
www.fifthrequisite.com
www.facebook.com/fifthrequisite
History of FIFTHREQUISITE Jeans and Denim
FIFTHREQUISITE was firstly born in Sydney Australia from a strong passion of denim by 2 denim lovers, who born in garment industry family and fashion design.
The founders started the idea of creating jeans they like, with their major concern being how hard it is to find the perfect brand as they all have different strengths and weaknesses e.g. a brand with a good design did not use a high quality fabric, and brand with good quality fabric was made with an old fashion design. Therefore, they wanted to make a jeans brand which included 3 characteristics of high-end jeans which are superior materials, superior design, and superior finishing.
In the initial period, Fifthrequisite jeans were produced in a limited quantity, especially for their own group in Sydney. Later on, the demand was increasing from word of mouth so the founders decided to build it as a brand and established their first online shop, www.fifthrequisite.com since 9th September 2009.
www.fifthrequisite.com
www.facebook.com/fifthrequisite
The founders started the idea of creating jeans they like, with their major concern being how hard it is to find the perfect brand as they all have different strengths and weaknesses e.g. a brand with a good design did not use a high quality fabric, and brand with good quality fabric was made with an old fashion design. Therefore, they wanted to make a jeans brand which included 3 characteristics of high-end jeans which are superior materials, superior design, and superior finishing.
In the initial period, Fifthrequisite jeans were produced in a limited quantity, especially for their own group in Sydney. Later on, the demand was increasing from word of mouth so the founders decided to build it as a brand and established their first online shop, www.fifthrequisite.com since 9th September 2009.
www.fifthrequisite.com
www.facebook.com/fifthrequisite
FIFTHREQUISITE Philosophy
Jeans are what we love, born from a strong passion and thirst of denim and thread. Inspiration, faith and trust in philosophy leads us to believe everyone who has a hunger for a pair of life, style and fashion from times to times in everyday life.
Design comes from the passion of love that serves and glues all the gaps of life. Fifthrequisite’s philosophy is to create a great pair of jeans that become a part of your life which are based on the 4 fundamentals of human life, making people stay true to the attitude of life and all about their jeans.
Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams - FIF
www.fifthrequisite.com
www.facebook.com/fifthrequisite
Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams - FIF
www.fifthrequisite.com
www.facebook.com/fifthrequisite
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